Welcome to FIT

Established in 2009, we are the leading independent retailer for men’s fashion and street-wear in Herefordshire. We have worked with a lot of our brands for many years, and have a huge amount of experience in the industry, allowing us to promise you only the best clothing season to season.

Our goal at FIT is to bring a high level of personal customer service and product knowledge to everyone who enters our store, something you won’t usually find with larger companies.

At FIT we are very aware of the impact the clothing industry has on the environment. This makes us strive to source ethical and sustainable brands, of which we have many. Feel free to ask our staff about our sustainable brands and clothing if you would like any more information. We would love to chat with you.

We are delighted to announce that in August 2020, we received the SME News – 2020 Southern Enterprise Awards – Most Ethical Men’s Clothing Retailer 2020.

If you would like to keep up to date with what we are doing in store, follow us on social media or, even better, come in and see us at at our new home on the ground floor in Labels Shopping in Ross on Wye.