Shopping Safely

Dear Customer,

Firstly, I want to thank you all for your support of our family business during this difficult time.  I would like to assure you all that my family and I together with our colleagues are here to support you and your families throughout this period and will do all that we can to make purchasing from our FIT store as easy and stress free for you as possible.

We are delighted that after a period of lockdown, our store will be open on Monday 15th June 2020 in line with government guidelines.   We are very much looking forward to welcoming you back to our store in Widemarsh Street, Hereford.

We have been really busy behind the scenes preparing for our re-opening and I would like to share with you the measures we have implemented in store ensuring that both you and our colleagues can shop and work in a safe environment.

  1. We have introduced social distancing measures and are limiting the number of people in store at any one time. Where possible please limit the number of people that come into store to just the customer wishing to make the purchase.
  2. At busier times this will mean we will be operating a strict queuing system for entry to the store.
  3. We are extending the number of slots for our FREE pre-booked personal shopping appointments in store. To book your appointment please visit.
  4. We have increased the product range on our website and also introduced FREE delivery for all orders direct to your home or work.
  5. When you enter the store, please make use of the hand sanitizer readily available at the entrance.
  6. We are now operating a strict one-way system in the store, so please follow the arrows when in store.
  7. We have introduced counter mounted sneeze guards on all tills.
  8. Our colleagues have been issued with PPE. Please don’t be offended, it’s for you, your family’s and our colleagues’ protection.

Please check out the video on this page to see what we have done, and read the documents on this page for more details.  If you have any questions or concerns please email me directly at

Once again, I would like to extend our sincere thanks to you and your family for your continued support.

Kind regards,

Luke Conod
Managing Director
FIT Hereford

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