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Face of FIT 2014

Our lucky winners have now had their first photoshoot with Jay Watson, and a selection of the photos are shown below. Hair and beauty makeovers by Peter Prosser and Crystal Health and Beauty, location Lyde Court, Hereford.

2014 has been an exciting year for FIT in Hereford.  We began the excitement with a brand new shop, moving from our old location in the centre of Hereford to another brighter and much better location.  This new site for the shop was closer to Hereford’s multi-million pound redevelopment and gave us a fantastic opportunity to take FIT to a new level, this time all on one floor and much more accessible.  We are now located in Widemarsh street alongside an eclectic mix of both established and independent retailers alike.

After taking a year off it felt like a perfect opportunity to re-launch the ever popular Face of FIT competition, this time working with jewellery shop Henryka, also located in Widemarsh Street. Following months of advertising using social media and our friends at The Hereford Times and The Herefordshire Society Magazine we had many applicants more than suitable for the job.  The next step was to choose the final five boys and four girls who would join us at Saxty’s Bar and Restaurant for a mini photo-shoot, taken by the fabulous Jay Watson, and for an interview.

Face of FIT 2014 Finalists

Left to right: Luke Gower, Zoe Scott, Josh Haverley, Petra Demeter, James Lawrence, Loren Harland, James Creed, George Cook, Abigail Seal

The judging day took place on the morning of 26th June at Saxty’s Bar in the heart of Hereford, just a couple of doors down from our shop.  The judges were formed of management staff from local businesses that we worked with alongside the final photo-shoot and for prizes for the eventual winners.  They consisted of Philippa May (Editor of The Herefordshire Society magazine), Wendy Lewis (Director of FIT), Tracey Prosser (Co-owner of Peter Prosser Hairdressing), Anna Emmett & Karen Amos (Owner & staff at Henryka).

The photo-shoot was led by Jay Watson.  Jay has worked with us for the two previous Face of FIT competitions and we’d rather no one else.  Previous winner Emily Jones also joined the team to help Jay and the judges decide their final winner.  The contestants had a mini photo-shoot to see how photogenic and natural they were and to see first-hand their confidence in front of the camera.

As you can see from the photos we had our work cut out to find a suitable girl for Henryka and a suitable boy for FIT.  They needed to look good together and have the right ‘look’.  A few rounds of coffee later it was a unanimous decision and the Face of FIT / Look of Henryka winners were chosen.

We are delighted to announce that the winners of Face of FIT and Look of Henryka 2014 are George Cook and Loren Harland.

Face of FIT Winner

George Cook

George Cook

Look of Henryka Winner

Loren Harland

Loren Harland

Face of FIT Finalists

Luke GowerJosh Haverley
James CreedJames Lawrence

Luke Gower – Josh Haverley
James Creed – James Lawrence

Look of Henryka Finalists

Petra DemeterAbigail Seal

Petra Demeter – Abigail Seal
Zoe Scott

Previous FACE OF FIT Competitions